High-tech wizardry may be all the rage in the kitchen and bath design trade, but brick-and-mortar showrooms, as always, are where the real action is when it comes to showcasing products, building client relationships and closing sales.
While that should hardly come as a surprise to longtime professionals in the industry’s design or retail sectors, it’s being reinforced in spades by an enlightening new report which found that, even in the current era of online shopping, videoconferencing and virtual reality, independent showrooms remain as critical as ever to new construction and remodeling projects, including both do-it-yourself and designer-involved kitchens