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September 14, 2025

5 bathroom trends for 2024

New bathroom trends for 2024 can provide the inspiration you need to elevate a tired, dull space into something practical but luxurious.

This year, bathroom trends indicate a focus on relaxation, with ideas such as creating a ‘spathroom’ by incorporating spa-like features, and introducing biodynamic lighting to boost our mood.

Whether you’re drawn to colorful aesthetics, sustainable practices, or the integration of smart technologies, 2024’s bathroom trends offer opportunities to create a useful, pleasing space.


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1. Tile creativity

a bathroom with white tiles vertically stacked

Consider adding vibrancy to your bathroom walls using tiles and tiling techniques, such as large format tiles and vertical tile stacking.

Large format tiles have an edge larger than 15 inches, can be square or rectangular, and are made of ceramic, porcelain or stone.

They offer a sleeker look, since there are fewer grout lines, making the room feel bigger and easier to clean than a space with small tiles and lots of grouting.

You could also try placing tiles vertically instead of horizontally for a more modern look. This layout is particularly effective for bathrooms with low ceilings, as it gives the impression of greater height. A more classic look uses horizontal tiles, which can make a bathroom seem wider.

If you’re feeling particularly creative, try using a mixture of horizontal and vertical tiles to create distinctive patterns.


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2. The ‘spathroom’

a bathroom with a shower steam room

One of the most innovative bathroom trends for 2024 is the ‘spathroom’. This brings elements of a luxury spa into your bathroom, creating a space for relaxation and pampering.

Additions such as steam showers, infrared saunas, cold plunges, towel heaters, massaging shower heads, soaker tubs, and heated floors can all create a spa-like atmosphere.

A spathroom may even include speakers for surround sound and smart lighting to enhance the ambience.

Lighter touches include the addition of houseplants and soft, fluffy towels.


Before upgrading your bathroom, read our guide to bathroom costs and planning


3. Natural, earthy colors

a bathroom with earthy colours, wooden features and potted plants

A top trend for 2024 is natural, earthy colors such as terracotta and varying shades of brown from dark walnut to taupe.

Once you’ve decided on a color for your tiles and walls, you can layer in accent pieces such as a woven bathroom rug, towels in cream or beige and a few houseplants.

Combine these earthy colors with natural materials, such as marble, wood, ceramic and clay for an elegant, homely bathroom.


Check out our bathroom design ideas for tips on tiles, walls, paint and colors


4. Eco-friendly features

a toilet and basin combination unit

Bathroom products that help save water and energy are great for both the planet and your utility bills.

Try fitting a toilet and basin combination unit, which helps save both space and water. It recycles the water you use to wash into the system and then uses it to flush the toilet.

Water recycling showers work in a similar way, by collecting water in the drain, maintaining the desired temperature, hygienically treating it and then circulating it back out through the shower.

Another way to keep your bathroom sustainable is by sourcing second-hand or vintage additions such as mirrors, free-standing bath tubs or vanity units, since the process of manufacturing new products has an impact on the environment.


Everything you need to know about eco shower heads and water-saving shower gadgets


5. Smart and biodynamic lighting

dark toned bathroom with decorative lighting

Lighting in your bathroom can not only be used to enhance its aesthetics, it can also affect your mood.

Smart controls can change the intensity, so that you can switch from task lighting to mood lighting, while also maximizing efficiency to save money and energy.

You could also opt for biodynamic lighting. Our natural circadian rhythms react to changes in lighting levels throughout the day, and biodynamic lighting aims to mimic this, controlling the direction, brightness and temperature of your bathroom lights.

The aim is to increase alertness, enhance sleep patterns and impact your mood as natural lighting would.


Read our tips for updating a bathroom on a budget


Looking for a reliable independent bathroom company or installer in your area, visit Which? TrustedTraders to find companies that have passed our stringent checks.

You can also use our Which? Trusted Traders search tool to find a reliable local trader:

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